Why is the most advanced riflescope on the market today called the B.E.A.S.T.? It has nothing to do with size, weight, or appearance. Our engineers were asked to do what was thought impossible…to create a riflescope the likes of which had never been built before. To invent radical new technologies that solve old problems inherent to competitor’s products. And to include capabilities and features that for years had been nothing but pipe dreams. Cut no corners, they were told. Not on materials, on quality, on workmanship, on durability. Conceive the ultimate riflescope, we asked them. Then build it. It was a challenge so demanding, so taxing, at times so overwhelming, that the concept became known as a beast, both for the difficulties it presented and for the times when it seemed they had created a monster. When they succeeded, and it came time to give the newest Nightforce riflescope a name, nothing else seemed appropriate. But we can’t call a riflescope a beast, some folks said. What does that stand for? What will customers think? They’ll think it stands for Best Example of Advanced Scope Technology. Because that’s what it is.